Business Strategy

A foundations course in strategic management: what business strategy is, how it is formulated, industry and firm analysis, generic competitive strategies, innovation, and implementation. Based on Dr. Eliran Solodoche's course material, with practice and quizzes.

What Is Business Strategy? — Definition, Levels, and Process
Sustainable Competitive Advantage and Value Creation
Industry vs. Market and the Industry Environment
Porter's Five Forces
Driving Forces and PESTEL Analysis
Blue Ocean Strategy and Key Success Factors
Looking Inward: Value Chain, Resources & Capabilities (RBV), and SWOT
Generic Competitive Strategies
Innovation Strategies
Strategy Implementation