App Store Submission & Growth Loops
This lesson covers shipping an app to the App Store with Capacitor and building growth loops.
Like a new restaurant that must meet health codes and find customers — the App Store requires meeting Apple requirements, and a growth loop is how one customer brings more.
- Capacitor
- A framework that wraps a React app in a native iOS/Android container.
- Info.plist
- An iOS configuration file that declares permissions like camera, microphone, and push notifications.
- k-factor
- A viral-growth metric: k = invites_sent × conversion_rate. k > 1 means viral.
- Deep link
- A URL that opens a specific app at a specific screen — used to track referrals.
